DEEP ROOTED

Our journey began with just one T-shirt — a bold piece featuring a bandana print. We didn’t expect it to become our best-seller, but it did. And from that one design, an entire collection was born.

Bandana prints are often seen in Western streetwear, but for us, they’re more than just a style. The paisley motif in these prints has roots in Persian and Mughal art — a heritage that still lives in our culture. You see it in the architecture, the language, even in the way we express ourselves. Urdu, the language we speak every day, carries Persian influences that connect us to a rich past.

This collection is a celebration of that connection. It’s where tradition meets today — a way to wear your roots and your style at the same time. Because fashion isn’t just about what you wear. It’s about who you are and where you come from.