Our Story

Coutures is a Pakistan luxury streetwear brand, founded in 2023 by friends Mujeeb and Mudasir. Based in Lahore, Pakistan, Coutures has quickly emerged as a leading fashion label, blending streetwear with contemporary luxury. Since its launch, Coutures has become a staple in Pakistan’s fashion scene, celebrated for its unique designs and in-house creations. Our brand is deeply rooted in quality craftsmanship, and every piece reflects the innovation and passion of our team at our Lahore studio

Our Mission

At Coutures, our mission is simple, to build a brand that inspires the ultimate legacy. We are committed to offering high-quality, luxurious clothing that represents both style and substance.

Our Vision

We aim to make premium-quality fashion accessible to everyone. Each of our designs is carefully crafted to elevate your personal style while ensuring you feel confident, comfortable, and effortlessly chic. At Coutures, we believe that luxury should be affordable and accessible to all.

Shop Coutures

Join the Coutures family and experience our dedication to redefining fashion. Every piece in our collection tells a story of expert craftsmanship, attention to detail, and modern elegance. With Coutures, luxury streetwear is no longer a distant dream—it’s within your reach.